Deon Ramlal.

Deon Ramlal is the founder and principal consultant of Kairos Associates, an automotive performance and sales training consultancy based in Northlake, Texas.

Deon works independently across a portfolio of dealership clients, delivering on-site training, custom curriculum development, and post-training performance reporting designed to move the needle — not just check a box.

His work spans four core disciplines: dealership income development, sales and finance training, compliance and legal/ethics, and cross-discipline sales training that extends beyond automotive into any environment where trust, process, and product knowledge drive the close.

The methodology

Deon's methodology is built on guided discovery and disciplined product frameworks. The principle of "know every benefit, present the right ones" runs through every program he builds — whether he's training a finance office on a private-label protection product or a sales floor on a structured road-to-the-sale.

He also partners with TPAs and product providers to bring the most viable, modern consumer benefits to market.

How an engagement is built

Every engagement is built the same way: assess where the store actually is, build a custom deliverable suite — facilitator guides, participant workbooks, interactive assessments, post-training reporting — train the people in the room, and leave behind materials that outlast the visit.

Recent engagements

Speaking

Deon presented at the 2026 NAMAD Annual Membership Meeting on selecting the right F&I product partner. He continues to speak on F&I product mastery, compliance without friction, and sales fundamentals that reach beyond automotive.